As the echoes of applause and the memories of an unforgettable night still linger, we at In2Africa Distribution and TOMS Nigeria want to extend our deepest gratitude to everyone who played a part in making the Official TOMS Launch and Fashion Show on the 2nd of October, 2023, a monumental success.
From our talented local designers who graced the runway with their artistry, to our esteemed guests, influencers, and fashion enthusiasts who brought their energy and enthusiasm, you all contributed to the magic of the evening. It was a night where fashion met purpose, and together, we celebrated creativity and social responsibility.
But the journey doesn’t end here. We are thrilled to announce our upcoming “10×10 It Pays To Wear Good” Campaign with the Mentally Aware Nigeria Initiative (MANI) for Mental Health Awareness Day on the 10th of October, 2023.
“10×10: It Pays to Wear Good” is a campaign that goes beyond fashion, it’s a campaign for mental well-being. TOMS, in partnership with MANI, and 10 other organizations around the globe, are coming together to shed light on the importance of mental health awareness.
TOMS is in business to improve lives, with mental health at the core of our mission. On World Mental Health Day, October 10, 2023, TOMS partnered with 10 nonprofit organizations in 10 different countries, donating $10,000 to each.
For Nigeria, TOMS is partnering with the Mentally Aware Nigeria Initiative.
We firmly believe that wearing good extends beyond stylish footwear, it’s about making a difference in the lives of those who need it most.As we continue to celebrate fashion that gives back, we invite everyone to join us to Wear Good. Together, we can raise awareness, reduce stigma, and support mental health initiatives in Nigeria and beyond.
A Heartfelt Thank You:
Once again, our sincerest thanks to our partners, sponsors, collaborators, the Nigerian Media and all those who attended the TOMS Fashion Show. Your support and enthusiasm have made this journey truly remarkable, special shout outs to MAC Cosmetics Africa for being an awesome partner and getting our models putting their best foot forward on the runway.
Stay tuned for more updates on the “10×10: It Pays to Wear Good” campaign and our ongoing commitment to fashion and social responsibility. Together, we can make a positive impact that resonates far and wide.
For media inquiries and further information, please contact: jared@in2africa.co.za
About Mentally Aware Nigeria Initiative (MANI):
The Mentally Aware Nigeria Initiative (MANI) is a non-profit organization that focuses on mental health advocacy, awareness, and support in Nigeria. MANI aims to reduce the stigma associated with mental health and provide resources for individuals in need of mental health assistance.
@mentallyawareng
ABOUT TOMS
TOMS is in business to improve lives. This mission has been at the heart of who we are since our start in 2006. Merging profit and purpose, we reimagined a new way of doing business. As the pioneers of the One for One giving model, we’ve evolved our strategy to now give a third of our profits to help support organizations making meaningful mental health strides in their communities.
Simply put, we wear our impact. From our iconic Alpargatas and espadrilles to boots, sandals, and apparel, we offer stylish, comfortable, versatile ways to quite literally Wear Good.
As a Certified B Corp™, we are proud to meet its standards of transparency, accountability, and social/environmental performance.
Together with your support and our impact partners, we have positively impacted over 105 million lives. But we’re just getting started. There is more good to do. There is more good to give. There is more good to be a part of. And it starts with you. With each pair of TOMS that you buy, you help spread good further and faster.
Wear TOMS. Wear Good.
Learn more at @tomsnigeria and toms.com
Shop TOMS @garmspot
