Lagos – Nigeria Sunday, 10th November 2023- MARTINI, the leading vermouth and sparkling wine brand, lit up Truth Beach Club in Lagos Nigeria last night as it celebrated 160 years of sophisticated taste and unwavering quality. The event, which was held on the 10th of December 2023, was a joyous occasion for guests to not only honor Martini’s rich heritage but also celebrate milestones in their own lives, too.
Martini’s 160 years of refined taste and elegance took center stage as Truth Beach Club transformed into a haven of celebration. The beach was adorned with exquisite decor, mirroring the brand’s timeless elegance and setting the stage for an evening of celebration.
Celebrities, including Eku Edewor, Eki Ogunbor, Simi Sanya Groovy Mono, Daala Amma, Jessica Okoli, and a host of others, graced the celebration, dancing to the legendary tunes of Ice Prince and Young John. The night became a living testament to Martini’s enduring influence on refined taste and luxury.
Reflecting on the celebration, Adrian Watermeyer, Commercial Director, Nigeria at Bacardi, expressed gratitude to everyone who attended and emphasized the brand’s commitment to timeless elegance. “Martini is a brand that has represented stylish, sophisticated luxury for 160 years, and we are excited to have brought this celebration to Nigeria. Our commitment to quality and taste is evident not only in our liquid, but in everything we do. Cheers to the next 160 years with Martini!”
The guests, a vibrant mix of celebrities, Martini loyalists, and beach enthusiasts, reveled in the laughter-filled ambiance, creating a spirited atmosphere that emphasized the joyous spirit of the occasion.
Martini’s 160th anniversary celebration not only marked history but reiterated the brand’s commitment to be its consumers’ best choice for celebration.
About MARTINI
One of the most iconic brands in the world, MARTINI® is the leading name in Italian winemaking and a purveyor of the highest quality vermouths and sparkling wines. The award-winning, vibrant, and bittersweet taste of the MARTINI range is the result of secret blends of more than 40 botanicals sourced from the finest locations across the globe. First created in 1863 in Turin, Italy, the MARTINI portfolio today includes: MARTINI Fiero, MARTINI Riserva Speciale Rubino, Ambrato & Bitter, MARTINI Bianco, Rosato, Rosso & Extra Dry, MARTINI Non-Alcoholic Vibrante & Floreale, MARTINI Asti, Prosecco & Rosé Extra Dry. For more information, please visit www.martini.com or @martini on all social media platforms. MARTINI and the ball & bar logo are trademarks. MARTINI is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
About Bacardi Limited
Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 161 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram or X.
