Uncover, a leading Pan-African skincare brand, is excited to announce the
launch of its groundbreaking I Am Enough Licorice Root Dark Spot Serum. This innovative
product is a direct response to the pressing skin care needs of women of color, who
disproportionately experience hyperpigmentation.
Empowered by You, Engineered for Results: Uncover The New I Am Enough Dark Spot Serum
Uncover’s extensive research, including in-depth focus groups in Kenya and Nigeria and the
brand’s proprietary skin quiz, underscored the prevalence of dark spots as a primary concern for
women with melanin-rich skin. The brand’s formula scientist, Lalita Iyer, noted,
“Hyperpigmentation is a complex issue that requires specialized solutions. Melanin-rich skin
often exhibits unique challenges, necessitating targeted ingredients and formulations.” The I Am
Enough Licorice Root Dark Spot Serum is the culmination of two years of dedicated research
and development, offering a targeted solution that delivers visible results.
Formulated with a powerful blend of 2% Alpha Arbutin, 2% Tranexamic Acid, 2% Niacinamide,
and 1% Kojic Acid, the serum works synergistically to inhibit melanin production, reduce
inflammation, and gently exfoliate the skin. Additionally, including African Licorice Root further
enhances the product’s efficacy in targeting dark spots and promoting an even skin tone.
“We are thrilled to introduce the I Am Enough Licorice Root Dark Spot Serum, a product that
truly embodies our commitment to understanding and addressing our customers’ unique skin
care needs,” said Sneha Mehta, Co-Founder and CEO of Uncover. “By combining rigorous
scientific research with deep consumer insights, we have created a serum that delivers results
and empowers individuals to embrace their natural beauty.”
Clinical studies have shown that 96% of participants experienced a visible reduction in dark
spots within four weeks of consistently using the I Am Enough Licorice Root Dark Spot Serum.
Jade Oyateru, Co-Founder and COO, adds, “Our team is incredibly proud of the I Am Enough
Licorice Root Dark Spot Serum. It represents a significant milestone in providing effective
skincare solutions for melanated women on the continent and abroad. We believe this product
will address a pressing skin concern, teach women that there are healthier options to reduce
hyperpigmentation and boost confidence and self-esteem among our customers.”
The launch of the I Am Enough Licorice Root Dark Spot Serum aligns with Uncover’s broader
“Glow in Your Confidence” campaign, which celebrates self-acceptance.
The I Am Enough Licorice Root Dark Spot Serum retails for ₦25,000 in Nigeria and KSh 4,000
in Kenya. The product is available on Uncover’s website, www.uncoverskincare.co, and
retailers throughout both regions, including but not limited to Medplus, Perfect Trust, Tulips,
Teeka4, and Beauty Hut.
About Uncover:
A destination to uncover, embrace, and care for the real you.
Uncover creates highly effective, science-backed skincare products that are tested and
approved by melanated women. Through our growing community and advocacy, we’re on a
mission to celebrate the beauty of being true to oneself.
If you’re interested in hearing more about the brand and new product, we are happy to set up
an interview with Uncover’s Founders, CEO Sneha Mehta, and COO Jade Oyateru.
You can reach us at the contact information below:
Taylor Longdon
Head of Brand and Creative Strategy
E: taylor@uncoverskincare.c
