Blue Poppy officially unveiled Forget Me Not, its first under-eye masks, with an intimate launch experience that brought together some of Nigeria’s leading beauty editors, creators and cultural tastemakers.
Held at Tiffany Amber Gardens in Lagos and hosted by Amy Odili, the event introduced guests to the world of Blue Poppy through thoughtfully curated experiences that reflected the brand’s belief that beauty is not just about how we look, but how we care for ourselves and those around us.
At the heart of the launch was Forget Me Not, a refreshing under-eye mask designed to revive tired eyes while encouraging women to embrace small, intentional moments of self-care amidst the pace of everyday life. More than a product unveiling, the afternoon invited guests to slow down, reconnect and celebrate the beauty found in simple rituals.
One of the most memorable experiences of the event was the Bloom Garden, an interactive floral installation where guests curated personalised bouquets inspired by qualities they wished to nurture in themselves or gift to someone they loved. With themes including Rest, Confidence, Discipline, Romance, Bravery, Joy, Patience and Gratitude, the activation transformed flowers into meaningful expressions of care, encouraging thoughtful conversations and personal reflection.
The launch welcomed an exciting mix of creators, media and cultural tastemakers, including popular reality TV Star Dede Ashiogwu, Henrietta, Chisom, Tovia, Dami Dave and Tjan, alongside leading beauty and lifestyle editors, all coming together to celebrate Blue Poppy’s newest chapter and experience Forget Me Not firsthand.
“Forget Me Not is more than an under-eye mask, it’s a reminder that caring for yourself doesn’t have to be complicated,” said Sei and Ebi co- founders of Blue Poppy. “We wanted this launch to reflect the heart of the brand by creating a space where people could pause, connect and celebrate the everyday rituals that help us feel our best. We hope every guest left feeling seen, refreshed and inspired to make space for themselves.”
The launch marks an exciting milestone for Blue Poppy as the brand continues to create beauty products inspired by intentional living, confidence and modern rituals of care. With Forget Me Not, Blue Poppy reinforces its commitment to creating products that fit seamlessly into everyday life while encouraging women and men to embrace beauty as an act of presence rather than perfection.
